This is the 2nd in a series of blogs, a follow up to  http://bit.ly/2kz4spj  on the potentials of Public Service Media supporting public health and environmental campaigns messages. The posts are largely based on seminars and workshops organised by Westminster Media and Health Forums, NHS Digital, Ofcom and key players in digital and mobile media

           Internet via desk/laptop3.20hr   

           Internet via mobile3.12hr

           Social Media 1.09hr                        

           TV 2.33 hr

Source: Daily media consumption by UK adults

90+% of 16-24s possess a smart phone 

 60% of households have tablets

 High-speed makes up 40% share of broadband

 70% of TV homes have 1+ connected TV sets

 60% of adults used VoD in the last 12 months

 60% of people use social networking sites

 Abundant high-quality short and long-form content

Source: Use of devices and internet connectivity

The Digital Day part of the Communication Market Report 2016,  provide a good insight of the changing  behaviour  â€œPeople have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. This is a result of expansion in the range of devices, services and media content now available, and the speed of their adoption”. On the Digital Day:

“Our Digital Day research provides a snapshot of people’s media and communications behaviour over a seven-day period, exploring when and how people use services and devices throughout the day, covering both personal and business use, in- and out-of-home use. In this analysis ‘media consumption’ refers not only to viewing and listening, but to all text and voice communications, and the consumption of print media” for full report https://www.ofcom.org.uk/research-and-data/multi-sector-research/digital-day

Central and local governments are catching up with the private sector using digital and mobile technologies to reach out to the general public. Recent recycling campaigns of waste recycling has been a success story in most local authorities across the UK. London Borough of Camden,  my local council  http://bit.ly/2cUyZdk  is a good example of a successful waste recycling campaign using digital and mobile technologies to reach out to the local population

A combination of the extensive use of mobile devices, the changing behaviour of people and the rapid digital and mobile transformation of the world, created possibilities for personalised and targeted solutions for commercial advertising. Traditionally, public health issues are covered by public service media as story lines in popular soaps. The question, would Public Service Media and Broadcasters be willing to deliver safe and cost effective public health messages/news,and go beyond the traditional story lines in popular soaps and billboard advertising?